The web is an ever-flowing river of content. Everything you see and read online is categorized under different classes of content. There is content for advertisements, awareness, content on sales, and several others.
WHAT IS CONTENT WRITING
Content writing involves creative thinking and research and its sole aim is to keep the readers engaged and bring them to a redefined result or experience. It focuses on improving clients’ digital outreach by creating engaging content. Getting to know the clients and determining what blend of words and phrases will prove useful in reaching the target audience and creating relevant content is the goal of a content writer.
WHO IS A CONTENT WRITER?
A content writer pictures the target audience, taking into account their gender, age group, location and several other demographic and Socio-economic factors when creating relatable content that will eventually be profitable to the clients. While content writing captures the reader’s attention and engages them, it does not sell itself because content writers are not sales men, and this is where content marketing comes in.
WHAT IS CONTENT MARKETING
Content Marketing on the other hand is a holistic approach. It is a strategic solution aimed at a particular problem. The idea is to evaluate product and services provided by the client and convince the target audience to buy these products or patronize the services through informative, creative and relevant content.
WHAT STRATEGIES ARE USED IN CONTENT MARKETING
Content marketing strategies include the use of Search Engine Optimization, blog posts, articles and content for web pages, Social Media Marketing and Engagements, use of graphics and other types of content.
In summary, Content Writing is the execution of a content marketing strategy which is itself, a way to use content to generate leads and increase sales for a business.
WHERE TO HIRE A CONTENT WRITER AND MARKETER
It’s not just enough to have someone who writes well, getting a content writer who can think about the broader content marketing goals is equally important.