5 Top social media platforms for businesses

There are various social media platforms available to business owners in the 21st century which are being explored for exponential business growth. Social media is one of the cheapest forms of marketing available, and the Return on Investment it’s providing to the business world is growing by the day.

Most business owners now understand the importance of social media when it comes to advertising and marketing.

Social media platforms are great for reaching bigger audiences. By using these platforms effectively, you can increase the visibility of your business, grow active followers, promote your products or services, generate new leads, and drive sales.  Things like curated content and following best practices allow for businesses to market their services at maximum efficiency.

If you are a business person and you are yet to explore this area, it’s about time that you tap into it!

But now the big question is which social media site do you invest in? Or do you invest in all of them? Which social media sites for business will provide the most return on investment at the lowest cost?

In this article, we will discuss 5 major social media platforms you should consider for your business

1. Facebook

it shouldn’t come as a huge surprise that Facebook is number one on our list of the top 5 social media sites for business. With 2.41 billion daily active users, Facebook is the most widely used social platform. It is a great site for interacting with clients, it has powerful analytics, massive audience reach, and advertising is targeted. Facebook should (and more than likely will) make a notable difference if you can create a suitable ad budget and engage consistently.

1. Instagram

Within two months of Instagram’s launch in 2010, it had over a million users. Now, that number has grown to over 1 billion users each day, making it one of the top social media platforms for business. Instagram initially started as a platform for sharing photos and still keeps that as its core use. However, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an excellent way for brands to show their products, values, and voice. It is visually appealing, more popular with the younger generation. Although it requires aggressive engagements and may deliver misleading metrics, it’s perfect if your target audience is the younger generation and they shop online.

1. Twitter

Twitter had a brilliant marketing strategy from the beginning with its character limit by giving everyone a voice but limiting the “noise.” Businesses, journalists, celebrities, and even Presidents use Twitter to share stories, news articles, or humorous anecdotes every day. When it comes to using Twitter for business, you can find ways to monetize the platform. Part of doing that is standing out from your competition, consistently engaging with your audience, and adding valuable content with all of your posts. While twitter drives a lot of traffic, it doesn’t necessarily drive sales and it also requires several tweets per day to make it effective.

1. LinkedIn

LinkedIn started as a platform dedicated to connecting professionals around the world and has become a networking tool exclusively for professionals and has revolutionized the way we seek, find, and get hired for jobs. It’s also a pretty good resource for sharing content. One thing to keep in mind about LinkedIn, however, is that you’re more likely to find business partners than new customers. While this certainly isn’t a hard and fast rule, people don’t typically go to LinkedIn for entertainment or online shopping. They go to learn more about their industry, see what their professional contacts are up to, and look for new career opportunities.

1. YouTube

YouTube is a remarkable video-based platform. More than any of its competition (Instagram, Snapchat, TikTok), YouTube has become the platform for sharing information via video. It now boasts 2 billion monthly users and has become a place where people go not only for entertainment but to learn new things, it’s a great site for lifestyle bloggers and Vloggers. With YouTube, you can create a video channel and connect with your users in a different way than other social media platforms. You can create video tutorials to back up your text-based content (like blogs), visually show product descriptions, or give personal press releases to your viewers.

There are other several social media platforms for business adverts and marketing, which ones are you familiar with? Which ones have you tried for your business? What are your thoughts about this article? Do let us know in the comment section, thank you.