Cowebplus System Solutions welcomes you all into a wonderful and prosperous 2020. We strongly advise you to start thinking about how to progress and take your business to the next level over the next few months. There are smart ways emerging every day to help us in promoting our online business but none beats getting our business brand/website on the first page of google.
It\’s a known fact that google is most common search engine in the world with its search results covering loads of related keywords, useful contents, quality answers to general or common questions and so on. With 39% of all global business websites traffic coming from search engine with google contributing the most and 80% of online customers tend to ignore paid ads in search results, that\’s why we decided to compile few strategies and digital marketing tips to help boost your business by getting ranked by google in 2020.
To get ranked by Google it takes hard work over a period of time. building quality contents and knowing the tricks about SEO keywords and Google search engine results pages (SERPs). Let\’s get started
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GOOGLE LISTING:
The first step to getting ranked on Google first page is by listing your business on Google My Business for it appear whenever potential customers are searching for your business name or service in a specific location.
What is Google My Business (GMB)?
- Google My Business is a free tool created to build and maintain the visibility of an online business across all google platforms. it helps customers to easily find business contact info and where it is located through the Google Map. To create an effective business listing profile which could to easily find your business through local searches;
- While creating the profile, the business name should be consistent throughout and try as much as possible to avoid the usage of abbreviations.
- The business address should be listed precisely to make to for the customers to locate your store through GPS directions and in a situation where you don\’t have a business store, your service area would be important to be listed.
- Just like your address, your customers should be given the opportunity to place a call through to you from your business listing profile, so your hotline should be listed as well.
- It is also of importance to add photos to your business listing profile,photos like logo,your business store and environment, your team and products goes a long way in helping your potential customers see what your business looks like and know they are to expect on getting to the store. Google favors a business listing profile with photos, so it\’s advisable before adding a photo to your business listing profile it should be captioned with keywords to help Google index correctly.
- As it is known that customers are likely to spend 31% more on a business with an excellent review, it is imperative for your business team to work hard enough to earn positive reviews from customers. Negative reviews would only drive away customers from your business. Replying to customers reviews also encourages more customers give review and recommendations to your business.
2. BE CREATIVE WITH YOUR CONTENTS
Every small business has big competitors doing perfectly well in their niche, as a small developing business trying to copy or compete these big names by targeting keywords with high search volume would make it very difficult to get ranked by Google. So it is important to target some new keywords in your content with real search volume, there are many different SEO software which helps in examining keyword search volume and strength examples are Google Keyword Planner,Ahref, Google Trends, SEM Rush and so on. With these tools it is easy to know keywords with more search volume and lesser competition, other tools except Google Trends give estimates on how hard it is for a keyword to get ranked under the term called Keyword difficulty.
The Keyword difficulty from these tools ranges 0-100, the higher the percentage the more difficult it would be for the keyword to get ranked. According to SEM Rush, above 80% are high difficulty keywords which would need investment in SEO and link building practices while from 60% to 80% are medium difficulty keywords with which it won\’t be easy to get ranked to Google\’s first page but it is preferable to target keywords within this range compared to keywords over 80% if the website has some authority already in the market and below 60% are keywords with low difficulty which are the easiest to rank for but hardest to find, keywords with below 60% difficulty level with high search volume gives the best chances for getting ranked on Google\’s first page.
Another amazing trick with being creative with contents in your niche is trying to think ahead about how to provide some certain customers needs or solve different problems they might be facing, writing about the solutions using the generated keywords could help in getting on Google\’s first page.
3. GOOGLE ADS
Google ads is the quickest and simplest way to get on Google first page, it\’s a paid advertising service by Google that allows businesses to get featured on Google\’s search result pages usually appear either at the top or bottom of search result pages. All you would be needing is signing up on Google Adword site with your Google account after which will be asked to enter necessary information about your business ( email address and the website URL) then you move to setting your bids, choosing your targeted audience and then writing your ad copy which is very important in getting clicks and traffic to the business.
When writing the ad copy, it is important to get the keywords right because your ad only pop up when your keywords meet the potential customer\’s intent. It is possible to open a Google ad account without getting the needed traffic to your website when your keywords doesn\’t match the exact purpose behind the search query. Though it is simple to create a Google ad account but it can be frustrating when it is done just anyhow,so here the few tips on how to use Google ad account properly
- Always monitor the performance of your Google Ad campaigns. Conversion Tracking,a free tool in Google Ad that tracks keywords converting traffic can be used in monitoring the performance of the paid Ad, keywords with low traffic conversion rate should be easily replaced to increase the effectiveness of the Ad.
- To reach a wide range of potential customers, it is always good to run different Ads campaign with different languages especially with businesses intending to have global presence. An Ad campaign could be run in English for English speaking countries while another could be in French for French speaking countries.
- Try holding back a little before engaging on Google Display Ad, it has been practically proved that Search Ads have better return on investments (ROIs) than Display Ads because they usually don\’t appear on the first page.
- With Google\’s Quality Score it is easy to rate the relevancy of your ads, it helps in evaluating your ads based on account performance, landing page quality and keyword relevance. For better ranking you must a high Quality Score, misleading information in ads lowers your score so it is always advisable on to keep an eye on such information.
- Lastly, it is always important to keep rerunning your Google Ads campaign as it helps to reach more customers to have already known about your business, builds the trust and keep them coming for more.
