What’s the point of having a business people don’t know about? Why run a business with limited market value and customer base? The answer to these questions is why brand awareness is important. Your brand is what makes your business memorable, when customers think of products and services in your area of business, your brand should easily come to their minds
Brand awareness not only help consumers remember and consider a particular brand; it also determines if that brand will be selected among other competitors. Your brand reputation directly reflects on the sales you make and how often your business is patronized.
Consumers are daily confronted with different choices, and studies show they will most likely buy from a familiar brand than an unfamiliar brand that is why creating an informed and consistent awareness can provide certain benefits for your business such as;
- Ensuring your brand stays at the top of the minds of your current and potential customers
- Increase in customer loyalty
- Increased sales
- Increased word of mouth marketing and referrals
- It also helps in building brand equity
A good strategy helps build recognition especially when new products are to be launched or an old brand needs reviving. Consider the soft drink industry. Stripped of their packaging, many of them are indistinguishable. That is why they rely on brand campaign to make their brands the ones consumers reach for. Over the years, these companies have employed advertising and marketing strategies that have increased brand awareness among consumers and in turn translated to higher sales.
Thanks to technology, most people have some sort of computer be it a smartphone or tablet readily available at their disposal and so they can conveniently search for information about products and services and patronize preferred brands. Advertising, using digital tools has made brand awareness easy to accomplish nowadays. Even though a lot of people use print media, event sponsorship and advertisements in physical locations as ways of creating awareness, using technology is still one of the most cost-effective and result-driven strategies. Social media has therefore become an important new tool in brand awareness marketing.
If you have a brand that needs promotion and publicity, you should really consider engaging experts for brand awareness and marketing.
