Is WordPress e-commerce better than shopify? What are the pros and cons of each.

What is WordPress eCommerce

WordPress eCommerce involves creating an online store using WordPress, often by adding eCommerce plugins such as WooCommerce. It’s a flexible option that lets you customize your store’s look, products, and how customers interact with it.

WordPress is great for eCommerce because it’s adaptable and can be expanded with plugins like WooCommerce. Plus, there are many themes you can customize to match your brand. Whether you’re starting small or running a big eCommerce business, WordPress can handle it, making it a versatile choice.

What is Shopify?

Shopify is a simple-to-use e-commerce platform designed to assist small businesses in creating online stores and selling their products. With Shopify, merchants can easily build a modern online store and sell on various platforms such as social media, online marketplaces, blogs, websites, and even through email, text, and chat.

The platform works by bringing together all your product information, customer data, and operational tasks into one system. This integrated approach allows for seamless connectivity with all your sales channels. Once the basics are set up, Shopify makes it effortless to explore new product lines and expand into different sales channels.

Is WordPress e-commerce better than shopify?

Now that we’ve learned about Shopify and WordPress e-commerce, let’s compare them to figure out which one is better and which we recommend for you to use.

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Ease of Use

One of the best things about Shopify is how easy it is to use. Creating an online store is super simple with their user-friendly platform. The interface is easy to understand and helps you customize your store, add products, and keep track of inventory. Plus, you can use drag-and-drop features, which are great even if you’re not familiar with coding. However, while it’s easy to use, it might lack some more advanced features and options for customization.

WordPress is well-known for being easy to use when building regular websites. However, if you want to create an online store, it can get a bit tricky. Usually, you’ll need to add a plugin called WooCommerce. While WooCommerce is easy to use, it’s a bit more technical compared to platforms like Shopify. WordPress offers a lot of options for customization, which is great, but it can be overwhelming for beginners. It has lots of flexibility in how your site looks and works, but it might take more time and effort to figure out..

Design and Customisation

Shopify provides a range of professionally designed templates that look great and work well on mobile devices. Customizing your store’s appearance is easy with intuitive design tools. You can adjust the layout, fonts, colors, and more without needing coding skills. Shopify themes are perfect for beginners, but tech-savvy users can also dive into the code for advanced customization. This balance of simplicity and flexibility suits both newbies and experienced users. Additionally, agencies offer custom Shopify theme development and adjustments for merchants wanting to enhance their store further.

WordPress offers a wide range of themes and plugins, making it a versatile platform for creating both regular websites and online stores. By using the WooCommerce plugin, you can easily transform your WordPress site into a fully functional e-commerce store. With many themes available, you have plenty of options for customizing your site, and by adding the right plugins, you can enhance its features as needed. If you have design or coding skills, you have the freedom to customize your site extensively. However, the abundance of choices can be overwhelming for some users. While WordPress may have a steeper learning curve compared to Shopify, the benefit is having greater control over the design of your site.

Ecommerce Features

Shopify stands out as a top choice for online stores. It offers a variety of e-commerce tools like managing inventory, handling different product options, and secure payment processing. Plus, its app store has tons of extras to add more features to your store. With everything in one place, managing your online shop is easy. Shopify also guarantees strong performance and reliability, which is important for busy stores with lots of sales.

WordPress, with its WooCommerce plugin, provides a complete e-commerce solution. While WordPress is flexible and can be customized, you might need extra plugins to match Shopify’s capabilities. This gives you more control and options but also means more setup and upkeep. WordPress is great for those with specific e-commerce needs who are willing to spend time setting up their online store. For smaller e-commerce businesses, WooCommerce can be affordable and packed with features.

SEO Friendliness

Shopify is great for SEO because it has features like customizable title tags, meta descriptions, and clean URLs, which are essential for on-page SEO. It also takes care of technical stuff like page speed and mobile-friendliness. However, compared to WordPress, Shopify might have fewer options for advanced SEO tasks like changing canonical tags or adjusting the website’s structure.

WordPress is great for SEO and has many helpful plugins like Yoast SEO, All in One SEO, and Rank Math. These plugins let you control your site’s SEO settings in detail, such as meta tags, XML sitemaps, and schema markup. WordPress is flexible, so you can improve your site’s structure and performance for better SEO. If you’re serious about improving your site’s SEO, WordPress gives you all the tools you need.


Shopify keeps it simple with their pricing. You pay a monthly fee starting at #29,000 for the Basic plan and going up to #299,000 for the Advanced plan. These fees include hosting and come with a bunch of features, like SSL certificates. But watch out for extra expenses from fancy themes and apps. And if you don’t use Shopify Payments, you’ll face transaction fees. While Shopify offers everything in one package, those monthly costs can stack up, especially if your sales are booming.

WordPress is free and open-source, but you’ll need to pay for hosting, a domain name, and possibly premium themes and plugins. The total cost depends on what you choose. Hosting prices can vary, so it’s important to pick a reliable provider with good support. With WordPress, you can control your expenses by selecting free themes and plugins or investing in premium ones based on your budget and needs.

Pros and Cons of Shopify

Thinking about using Shopify but not sure if it’s right for you? Check out these pros and cons to help you decide.

Pros of Using Shopify

  • Easy to Use: Even if you’re new to this, Shopify makes it easy to set up your store, manage sales channels, and process orders quickly.
  • Affordable Pricing: Their monthly fees are reasonable, especially for beginners, and they offer competitive rates for higher plans.
  • Security: Shopify takes care of all the technical stuff for you, so you don’t have to worry about it.
  • Mobile and Retail Sales: You can seamlessly sell in-person using their integrated mobile and retail store features.
  • Product Sourcing: Shopify offers built-in dropshipping and wholesale networks, so you can fill your store without a big upfront investment.
  • Email Marketing:** They provide tools for abandoned cart notifications and automated email marketing, making it easy to boost your sales.
  • Growth Potential:** Some of the biggest brands online use Shopify, showing its capability to support both sudden and steady growth.

Cons of Using Shopify

  • Cost: If you’re on a tight budget, there are free or very affordable alternatives to Shopify available.
  • Transaction fees: Unless you use Shopify Payments, you’ll face transaction fees for every credit or debit card sale.
  • Limited themes: Shopify themes are often basic, and if you want advanced features, you might need custom coding.
  • Less SEO options: Shopify stores offer basic SEO features, unlike platforms such as WordPress.
  • Basic blogging tools: Shopify’s blogging features are limited compared to WordPress

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Pros of Using WordPress for eCommerce:

• Start for Free: The basic WordPress software won’t cost you a penny, so you can kick off your website without spending a fortune. Just pay for hosting (like renting space for your online store) and a domain name (your store’s web address).

• No Extra Fees: Unlike other platforms, WordPress doesn’t tack on additional charges for each sale. You’ll only deal with the regular fees from your chosen payment processor (like Stripe or PayPal).

• Manage Your Budget: With WordPress, you’re in control of your spending. Select a hosting plan that fits your needs and explore both free and paid plugins (extra features) to customize your store. This flexibility helps you avoid unnecessary expenses, allowing you to invest in growing your business.

• Loads of Plugins: Picture enhancing your online store with features like contact forms or sleek shopping carts. With WordPress, you can do just that using plugins, similar to apps on your phone. There are over 59,000 free options available, so you’re likely to find exactly what you need! Need assistance choosing? Check out our expert recommendations for the best WordPress plugins.

• Simplify Payment Acceptance: Forget about the headaches! WordPress seamlessly integrates with major payment gateways like Stripe and PayPal, as well as numerous others worldwide. Accepting online payments has never been easier with WordPress.

• Abundance of Themes and Designs: Select a stunning design template (known as a theme) from thousands of choices, then personalize it to reflect your brand. Prefer making your own adjustments? No worries! Drag-and-drop page builders make it easy to create product pages and more.

• No Limits on Products or Sales: Looking to sell a large number of items? Not a problem! Unlike other platforms, WordPress allows you to add as many products as you’d like and make unlimited sales. Expand your business without any restrictions!

• Own Your Website, Own Your Success: Some platforms can shut down your store at any time, leaving you and your data stranded. With WordPress, you’re in charge! You own your website and data, and even if your hosting service ends, you can effortlessly transfer it elsewhere. All transactions and payments are yours to keep.

Cons of Using WordPress for eCommerce

While WordPress has many advantages for creating online stores, it’s important to know its drawbacks too. Here are some key disadvantages explained in simple terms:

  • Learning Curve: Starting with WordPress takes some time to learn, like any new skill. But don’t worry, there are lots of free resources available to help you get started, such as tutorials on installing WordPress. With practice, you’ll soon become adept at managing your store.
  • Updates and Backups: You’re responsible for keeping WordPress up-to-date with regular updates for security and new features. Fortunately, installing these updates is easy, similar to updating apps on your phone. It’s also essential to back up your store regularly, but you can automate this process with WordPress backup plugins like Duplicator Pro, ensuring your data stays safe.
  • Increasing Costs as You Grow: Starting with affordable hosting is ideal for new businesses, like renting a small apartment to begin with. However, as your business expands, your website may need more space, requiring an upgrade to managed hosting, which can be more expensive. Think of it as your rent increasing for a bigger, better website. Despite this, WordPress is generally more cost-effective compared to other eCommerce platforms.

In conclusion, both WordPress eCommerce and Shopify offer unique advantages and disadvantages for creating online stores, catering to different needs and preferences.

WordPress eCommerce, powered by plugins like WooCommerce, provides unparalleled flexibility and customization options. It’s an excellent choice for those seeking full control over their online store’s design and functionality. With a vast selection of themes and plugins, WordPress allows for extensive customization and scalability. However, beginners may face a steeper learning curve, and ongoing maintenance, including updates and backups, is required. Despite these challenges, WordPress eCommerce offers a cost-effective solution with no transaction fees and the ability to own your website and data fully.

On the other hand, Shopify excels in simplicity and ease of use, making it ideal for beginners and those prioritizing convenience. With its user-friendly interface and comprehensive e-commerce features, Shopify streamlines the process of setting up and managing an online store. While it may have limitations in customization compared to WordPress, Shopify offers a range of professionally designed templates and integrated tools for inventory management, payment processing, and marketing. However, users may incur additional costs, including monthly fees and transaction fees, and have less control over their website compared to WordPress.

Ultimately, the choice between WordPress eCommerce and Shopify depends on individual preferences, technical proficiency, and business requirements. Both platforms offer robust solutions for creating successful online stores, and selecting the right one involves considering factors such as customization needs, budget, and long-term growth plans. Whether opting for the flexibility of WordPress or the simplicity of Shopify, merchants can leverage these platforms to establish and grow their online presence effectively.

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