GOOGLE ADS: HOW DOES IT WORK

google ads

Google Ads is a great option to explore if you have a website and you are wondering how to increase visibility in the search engine. While SEO gets a lot of attention, it is not the only tool available.

If your website isn’t getting enough traffic as you’d like, and you want a fairly quick solution while willing to pay for it, then Google advertising is worth considering.

WHAT IS GOOGLE ADS

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or impression (CPM) on an ad.

This is an effective way to drive qualified traffic, or good-fit customers, to your business while they\’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

It allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.

BENEFITS OF GOOGLE ADS
1. IT’S A FAST WAY TO GET NOTICED

If you want to start gaining traction and getting people to your website faster, Google advertising works as a shortcut to getting the kind of visibility and results you want from SEO faster and with less work.  And with Google Ads, your ads usually show up above the natural results and can sometimes include images as well, which makes them that much more noticeable and likely to earn a click.

2. IT’S EASY TO CONTROL YOUR BUDGET

You don’t have an unlimited budget. When you invest in a paid marketing channel like Google Ads, you have to know that you can stay within the limitations of the budget you have. Luckily, Google Ads has no minimum spend, so even small businesses that can’t spend much can use it.

3. CAPITALIZING ON GOOGLE’S VAST REACH

Google gets over 3.5 billion searches every day. Advertising on Google gives you access to one of the largest audiences you’ll find anywhere. But the Google Ads platform goes even further than that. In addition to buying ads on the search engine results page itself, you can also buy ads for Google’s other properties – including the extremely popular Gmail and YouTube – and for all 2 million websites and 650,000 apps that are included in the Google Display network. And the platform makes it easy to set your daily maximum budget. Once you go over it, Google will simply stop showing your ads so you never spend more than you intend. All of that adds up to Google Ads reaching over 90% of all internet users worldwide. That’s a bigger reach than you’ll get from just about any other advertising channel.

4. TARGETING ADS FOR RELEVANCE

The possibility of reaching a lot of people is nice, but what’s even more important is figuring out how to reach the right people. This option offers two main types of targeting that are both very important for getting your website in front of the people most likely to click to visit and buy your products: Keyword targeting and demographic targeting are two ways to reach the right people. By using the right keywords and tapping into user behavior data provided by Google, you can ensure that your ads have relevance and reach the potential visitors that are most valuable to your business.

5. IMPROVE CAMPAIGNS WITH ANALYTICS

No one gets everything right on the first try. Google Ads provides useful analytics that provides a detailed view of what works in your PPC campaigns and what doesn’t, so you can continually improve your ads and the results they achieve over time. The longer you run campaigns with Google Ads, the more data you’ll have on what your target audience responds to. By continually making updates to your campaigns as you learn, you can count on a higher ROI.

Do you have any questions regarding this topic? Kindly drop a comment in the comment section.

If you need help getting started or running Ads, simply contact us, we’d be glad to help you out.

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